Assessment · 2 minutes

Is your business ready for advertising to stop burning money?

Nine yes-or-no questions. The same ones I ask any client before charging them a peso. At the end I tell you what you are missing and in what order.

Almost nobody scores nine. I did not either when I started.

Is your digital strategy written down?

Written. So someone else could read it and run it without you.

Have you defined your target?

Not "men and women 25 to 55". What they fear, what they read, who they believe.

Do you have HD video?

Your own footage, not stock.

Do you have a website?

One that sells or captures, not a brochure.

Do you have a lead magnet?

Something worth trading an email for.

Do you have a landing page?

One page, one goal, no menu to distract.

Do you have an active Facebook page?

Active. Posting twice a year does not count.

Are ad campaigns currently running?

With sustained budget, not thousand-peso experiments.

Do you have a database of leads and customers?

Yours. Not borrowed from a platform.

9 answers left